With lots to say in few words, artist Sonia Aimy ushers her listeners into the world of jazz-infused Afrobeats with the release of her new single and video, “Life Nah Jeje.”
Nigerian-born and Toronto-based, Sonia has been touring for years now; when she isn’t spreading joy and life messages through her music, she does it through humanitarian projects. Her velvet, soulful, empathetic, and often joyous voice inspires thousands around the world and has earned her a reputation as a quintessential embodiment of the contemporary African world musician.
After the global release of her newest album, Reconnect, Sonia sought to make a music video for the lead-off track, “Life Nah Jeje.” While the album’s title track, “Reconnect,” may have focused on Sonia’s journey to rediscover herself in a global time of uncertainty, “Life Nah Jeje” aims to find a deeper appreciation for the little things in life.
“Life Nah Jeje” uses smooth walking bass lines and sultry soprano saxophone riffs intertwined with Afrobeat drums to convey the message that we are to enjoy life and appreciate the beauty and spirit of our time on this earth, Sonia said.
“This song is inspired by my desire to take life as easy as possible after living such a frenetic life over several years,” she said. “We all need that moment to reconcile with ourselves, to review ourselves, including our life, what we have done, where we are now and where we wish to be next.”
The accompanying music video conveys this message quite remarkably as well. With an overarching theme of travel being cut-off completely and a transition to life in quarantine, Sonia delivers an inspiring visual performance with a warm and optimistic aura despite the seriousness of the consequences of the pandemic.
Sonia Aimy reflected on the overall theme of “Life Nah Jeje” and the message conveyed through her music video, saying, “This processing moment about ourselves makes us realize so many things about us, about everything around us and to accept the fact that we really need to take it easy with life because life does not take it easy with us.”
“It is not how far, not how much you do,” she added, “but how well you understand and appreciate every bit and essence of what it takes to live a beautiful life until our call time!”
