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Now we are 3. Ten fun facts about Roots Music Canada for our third anniversary



Birthday celebrations have looked a lot different this year, thanks to the COVID-19 pandemic, and it’s no different here at Roots Music Canada.

As we celebrate the third anniversary of our relaunch in 2018, we are somewhat lacking in great live music memories to share from the past year.

This has been a tough year for everyone, especially artists, and I’ve missed being out there at festivals with you and seeing you at conferences and concerts.

But as all of us navigate this pandemic and look for ways to meet our needs for emotional support and community online, I’ve also had the pleasure of getting to know some of you who I’d never met before, and I’ve connected with others in new ways. For that I am eternally grateful.

Thank you to everyone who took part in our Secret Santa gift exchange this Christmas, and thank you to everyone who has been joining and participating in our new Facebook group (not to be mistaken with our Facebook page).

Thank you also to people who have shared recipes with us and otherwise supported our efforts to expand our stories to cover, not just music, but the many other interests and values that those of us who love roots music frequently also share.

Having these opportunities to connect in a more intimate and interactive way has been delightful for me, and I hope for you too.

Finally, I want to say a huge, heartfelt thank you to all of our funders. We knew this would be a hard time for a lot of people, and we are so moved that so many people have been able to keep supporting us. From the bottom of my heart, thank you.

It’s too early to know exactly when we’ll be out of this pandemic and able to congregate again, but we’ll continue to look for opportunities to create community online in the meantime. In fact, we’ve got a fun one in the works right now. Stay tuned.

In the meantime, here are some fun facts about Roots Music Canada for our third anniversary.

  1. More than 340,000 people have visited the site since our relaunch.
  2. We’ve published 1,111 stories, not including this one, in the same time frame.
  3. 105 different people have written for us since we relaunched.
  4. Our readership is almost equally divided between men and women (note: Google analytics does not track readers who are neither).
  5. Around 45 per cent of our readers are under the age of 45.
  6. Our readership is about equally distributed across the country in proportion to the population of the country as a whole. We have fewer readers in Quebec though because we don’t publish in French.
  7. Our five most read stories since relaunch are:
  8. Google now tracks readers based on their “affinity groups,” a loose categorization based on common interests (to the extent that Google can discern them). The top five affinity groups represented among our readers are:
      • Green living enthusiasts
      • Avid newsreaders
      • 30-minute chefs
      • Music lovers
      • Book lovers
  9. Roots Music Canada exists because of the financial backing of approximately 60 record labels, publicity companies, fans, artists and industry people who believe in what we’re doing and want us to keep going. We could not do this without their support. If you’d care to join them, please visit our Patreon page.
  10. Gordy the moose is real.




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