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Vancouver’s Kele Fleming releases ‘The Latest Meme.’ Will it go viral?

Canadian singer-songwriter Kele Fleming has just released her latest single, “The Latest Meme.”

Existential lyrics like “10 years on / So much is gone / Am I more weathered?” and “Age of distraction / What’s the attraction?” make it clear that Kele (pronounced Kelly) wrote this surprisingly upbeat and jazzy tune about the inevitability of coming to terms with aging and the overall struggles of staying connected to youth and their trends.

“The Latest Meme” comes from the queer folk singer’s fourth and most recent album, The Song I’ll Write for My Whole Life (2020); the 10-track record marks her official comeback to the music scene, after nearly four years away.

The two-minute, 40 second track was written solely by Kele and recorded at Zed Productions in Vancouver by studio engineer Sheldon Zaharko.  The two also produced the rest of The Song I’ll Write for My Whole Life together between February and November 2019, before the beginning of the COVID-19 pandemic.

As well as Kele’s vocal and guitar work, her newest single (and album) features piano work by Ron Yamauchi, bass tracks by Aaron Trory, drums by Tony Lee and additional guitars recorded by Scott Fletcher.

Though she grew up in small-town Ontario before spending many years in Nova Scotia and Vancouver Island, Kele made the decision to become a Vancouverite in the 1990s to pursue her academic career and the diverse avenues of music. While there, her professional career kicked off when she fronted a haunting indie band by the name of Hazel Motes.

Her music has always been packed to the brim with complex sonic elements, tender lyricism and the utmost passion; in her work, she explores deeply personal themes which are always executed flawlessly.

Since the mass outbreak of coronavirus, Kele has released a variety of songs from the brand-new album as singles, including “Compassion Machine,” “Coda” and “Sea in Me.” On top of The Song I’ll Write for My Whole Life, Kele has three other studio albums: 2004’s Song From the Tin Forest, 2010’s World in Reverse, and 2016’s No Static.

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