Craig Cardiff’s ‘Emm & May’ single and video are all about summer romance
Craig Cardiff details the special kind of unabashed bliss that accompanies summer romance on his new single and video, “Emm & May.”
Calling on inspiration for everything from those first kisses to late-night bonfires, to lean-close hand holding and gazing up endlessly at the stars, “Emm & May” is a rambunctious, enveloping folk refrain about a budding love observed through the eyes of someone who loves to share a good story.
The song — the second to arrive ahead of his forthcoming album, All This Time Running — is instantly in keeping with Craig’s signature style of songwriting inspired by the sights and souls around him. As you might know, for almost a decade, the Arnprior, ON-based artist has passed around a notebook titled ‘Book of Truths’ during shows, encouraging the audience to write and share something — a story, a confession, a hope or a secret — they might be too afraid to say out loud.
As a result, Craig often finds himself responding by writing songs that offer glimmers of hope for people to hold onto.
The video for “Emm & May” features songwriter and actor Lane Webber and is directed by Jennifer Besworth. Craig is notably absent from the video, a decision the songwriter said was obvious.
“The song might be from my brain, but I wanted to capture it from a completely different perspective,” he said. “The song isn’t about me; it’s about this beautiful, sweet, short love story, so it was important for me to let them — the actors and the director — tell it.”
Craig Cardiff is a certified gold-selling artist for his single “Dirty Old Town,” as well as a Juno (Roots and Traditional Album of the Year: Solo) and Canadian Folk Music Award (Contemporary Singer of the Year) nominee. His growing library of releases has been streamed more than 100 million times and featured on NBC’s award-winning television series, This Is Us.
All This Time Running will be Craig’s 19th album.