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Fresh Breath decries fans’ obsession with “Likes & Shares” on their new single

Kingsville, ON’s alt-folk duo Fresh Breath directs urgent attention to the world’s obsession with social media in its upbeat, sing-along new single, “Likes & Shares.”

“A single event inspired me to write this song,” Josh Pascoe recalled. “It happened at one of our performances; we were playing, and an audience member, I could see, perked up at the very first note.”

“She reached for her phone with excitement and began to film,” Katie Pascoe added. “You could obviously tell this person took a short video, posted it to social media, and then proceeded to talk through the rest of the song.”

“There wasn’t a single hoot, holler or clap (from her) once the song was complete,” Josh continued. “I thought to myself, “Nobody cares. It’s all about the likes and the shares.”

The pair focused their full attention on the track shortly after to fine tune it, and the result is a true team effort.

“The song was tried several different ways,” Katie said. “We went super pop with it, then southern rock…. But it just didn’t seem right.

“Then, once Josh added the piano track and I layered in some vocals, it felt very ‘Fresh Breath.’”

“There’s a destructive nature, we think, to our collective obsession with social media and hand-held devices on our mental health and well-being,” the duo said. “This song is a gentle reminder to be present and live in the moment.”

Notwithstanding concerns about people’s obsession with online life, the act has garnered 100,000-plus streams on Spotify alone.

The Ontario-based husband and wife duo have already released three new singles in 2020: “Tomorrow Today,” “Make It Together,” and “Time For a Change.”

“Likes & Shares” is available now.

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